Jimmy's Java House

Crafted the visual identity and branding collateral for Jimmy’s Java House to postion it as a “Record Room Coffee Bar” merging specialty coffee culture with the nostalgia of vinyl records and analog DJing. A modular logo system with custom typography layouts optimized for versatility across signage, merchandise, and in-store branding (e.g., mugs, apparel, window decals). Event flyers, posters, and menu designs that visually echoed vinyl record aesthetics, incorporating textures inspired by vintage album sleeves and dynamic layouts reminiscent of DJ setlists. A cohesive brand strategy positioning JJH as a space where coffee is the main event, not an afterthought. Rejecting the “grab-and-go” mindset to encourage customers to slow down, enjoy their brew, and connect through curated vinyl listening experiences.