Present Tense

Developed the brand strategy for Present Tense Run Co., positioning the company as a premium streetwear-inspired activewear brand with a mission to empower its audience by educating them on the mental health benefits of running. The Shooting Star motif in the logo symbolizes the fleeting nature of the present moment. If you blink or let your mind wander, you’ll miss it. The slogan “Right Here. Right Now.” was crafted as a dual-purpose mantra: a reminder to stay grounded in the present and a call to action to prioritize running over procrastination or excuses. All assets were created for cross-channel consistency, optimized for social media platforms (Instagram, TikTok, Facebook) and email marketing campaigns to ensure cohesive storytelling from discovery to purchase.