Toyota "4EverRunner"

When searching for a used car, I noticed a trend: decades-old Toyota 4Runners with 200,000+ miles were priced competitively with newer, lower-mileage vehicles from other brands. I also saw Reddit threads filled with owners proudly sharing milestones of 400,000+ miles. This insight became the foundation for 4EverRunner: a campaign using humor, nostalgia, and futurism to position the 2025 4Runner as a vehicle built to outlast time itself.